It’s Nice To Be a Trendsetter!

Posted on: October 3rd, 2016

We are truly excited by the recent announcement by the Scottsdale Convention & Visitors Bureau regarding their name change to Experience Scottsdale.

In 2005, when I first thought of publishing a visitor’s guide to the mountain national parks in western Canada, I sat at the feet of the manager of a very important Visitor Information Centre.  He told me what travellers wanted to know and suggested ways on how to present that material.

As I chewed on what I had learned, the word Experience just naturally came to mind.  As the vision of our traveller’s guide came into focus, the only logical title became apparent to us: Experience the Mountain Parks (EMP).

We have published EMP each spring now for 11 years. Along the way, we have received hundreds of testimonials from not only our readers, but also the front line staff whose job it is to counsel travellers in the region. Here is just one example:

We are having a such a busy summer in our centre. Our main building itself is having over a thousand visitors every day. And as you might know already, Experience the Mountain Parks is the most popular brochure to visitors of all time. We have just used the last box of two of your magazines. Please send us more Experience the Mountain Parks and Experience the Cowboy Trail when you have a chance. They both go really fast.

Thank you always,
Traveling Counselors
(Travel Alberta Canmore Visitor Information Centre)

Over the past 2-3 years, we have started to notice that some of the communities in western Canada are starting to realize the value of this word, because they are starting to use it in the titles of their brochures. However, I’m not so sure that they fully understand what is needed in a guide in order to truly help the reader enhance their travels.

In 2017, we will launch our 4th magazine to be titled Experience the Dinosaur Trails. It will be modelled, like its sister Publications, Experience the Cowboy Trails and Experience Calgary’s Parks ‘n’ Paths upon the foundation of success first built with EMP guide.

For more information, please visit

Posted in Blog | Comments Off on It’s Nice To Be a Trendsetter!